BrandLabel Systems (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how personal information is collected, used, stored, protected, transferred, and disclosed when you visit brandlabelagency.com, contact us directly, request a free audit or quote, or use any related BrandLabel Systems service. The full legal business details, registered address, company or VAT number, and formal data controller details are not displayed yet and will be added when they are ready.
For this Privacy Policy, “Company,” “we,” “us,” and “our” refer to BrandLabel Systems; “Website” refers to brandlabelagency.com; “Service” refers to the website and any service provided by BrandLabel Systems; “You” refers to the person, company, or organisation using the website or contacting us; “Personal Data” means information that identifies or can reasonably identify a natural person; “Device” means any internet-connected phone, tablet, computer, or similar device; “Cookie” means a small piece of data stored by your browser to remember preferences, support functionality, or provide analytics; and “Third-Party Service” means a provider or partner used to host, operate, analyse, secure, communicate, process payments where applicable, or deliver our services.
We may collect information you provide directly, including your name, username where applicable, company name, email address, phone number where provided, message content, service request details, audit or quote information, order or transaction information where applicable, newsletter or communication preferences where applicable, and any other information you choose to send through a form, email, survey, promotion, order process, account process, or direct communication. We may also collect technical and usage information when you visit the website, including IP address, browser type, device type, operating system, pages visited, dates and times of access, referring pages, approximate location, connection information, language preference, cookie consent choice, and server or security logs.
We collect information when you visit the website, complete a form, contact us directly, request information, request a quote, subscribe to communications where available, respond to a survey or promotion where available, place an order where available, register for an account where available, or otherwise interact with BrandLabel Systems. We may also receive information from Third-Party Services used for hosting, analytics, email delivery, security, fraud prevention, customer communication, database storage, payment processing where applicable, customer service, and publicly available sources such as business websites or social media pages.
We use the information we collect to respond to enquiries, provide audits or quotes, communicate with you, improve the website, personalise your experience, improve customer service, process transactions where applicable, administer forms, surveys or promotions where applicable, send service-related emails, send requested or authorised communications, maintain security, prevent abuse, debug technical issues, analyse website performance, and improve our services. We do not send unsolicited commercial emails. Where marketing emails are used, you may unsubscribe or opt out using the instructions included in those communications.
The legal basis for processing depends on the context. We process contact and enquiry information to respond to your request and take steps before entering into a possible service agreement. We process operational and security information for our legitimate interest in running a secure and reliable website. We process analytics only when you consent to analytics cookies. We may process some information where necessary to comply with legal, accounting, tax, regulatory, or security obligations, or to establish, exercise, or defend legal claims.
We may share personal and non-personal information with trusted Third-Party Services that help us operate the website and deliver services, including hosting providers, email delivery providers, analytics providers, database or storage providers, customer service tools, payment processors where applicable, security providers, professional advisers, and business partners where necessary for the Service. We may also disclose information where required by law, legal process, court order, regulatory request, or where we reasonably believe disclosure is necessary to protect our rights or interests, protect the public or any person, prevent or stop unlawful, unethical, or legally actionable activity, investigate abuse, or comply with applicable laws and regulations.
This website uses cookies and similar technologies to identify areas of the website you have visited, remember preferences, support functionality, improve performance, and provide analytics. Essential preferences may include cookie consent and language preference. Optional analytics cookies, including Google Analytics 4 where configured, are used only after consent to understand how visitors use the website. You may accept or decline non-essential analytics. You can clear your choice through the Cookie settings link in the footer, and you can also block or delete cookies through your browser settings. Blocking or deleting cookies may affect saved preferences or certain website functionality. We do not intentionally place personally identifiable information in cookies.
We may share limited log file data, including IP addresses, with analytics or infrastructure providers for measurement, security, debugging, auditing, research, and reporting. Analytics information may be used to estimate general location, device type, browser type, connection information, pages viewed, and interaction patterns. Analytics data is used to improve the website and services, not to sell personal data.
We keep personal information only for as long as needed to provide the Service, respond to requests, manage possible or active business relationships, fulfil the purposes described in this Privacy Policy, and comply with legal, accounting, tax, security, or regulatory obligations. When information is no longer needed, we will remove it, anonymise it, or depersonalise it where reasonably possible. Backup copies may exist for a limited period where technically necessary to protect against accidental loss, and it may not be technologically possible to remove every historical copy immediately from all backup systems.
We use reasonable physical, technical, and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction. These measures may include secure hosting, access controls, encrypted transmission where available, and internal procedures. However, no website, email transmission, hosting provider, payment provider, encryption system, or security system can be guaranteed to be completely secure, and we cannot guarantee absolute security of information transmitted to or through the Service.
Information collected through the website, direct communication, or Third-Party Services may be processed in Belgium, the European Economic Area, or other countries where our personnel or service providers operate. Where personal data is transferred outside the European Economic Area, the relevant provider is expected to rely on appropriate safeguards such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.
Depending on your relationship with BrandLabel Systems and the laws that apply, you may have rights to access, correct, update, restrict, delete, object to processing of, or request portability of your personal data. You may also withdraw consent where processing is based on consent and change communication preferences where applicable. To protect privacy and security, we may take reasonable steps to verify your identity before responding to a request. Updates, corrections, changes, or deletions may not affect information already lawfully processed, information retained for legal or security reasons, information contained in backups that are difficult or impossible to locate immediately, or information already provided to third parties in accordance with this Privacy Policy before the request was processed.
If you are an end user of one of our customers and wish to update, delete, or receive information held about you in a customer-controlled system, you may need to contact the organisation of which you are a customer. Where BrandLabel Systems acts only as a processor or service provider for a customer, we may direct your request to that customer.
We reserve the right to transfer information to a third party in the event of a sale, merger, acquisition, restructuring, bankruptcy, transfer of assets, discontinuation of business, or similar business transaction involving BrandLabel Systems or any corporate affiliate, provided that the receiving party agrees to handle the information in accordance with this Privacy Policy or an equivalent privacy standard. We may also disclose information, including personal information, to corporate affiliates where applicable. A corporate affiliate means an entity that directly or indirectly controls, is controlled by, or is under common control with BrandLabel Systems.
Our Service may contain links to third-party websites or services that are not operated or controlled by BrandLabel Systems. We are not responsible for the content, accuracy, privacy practices, policies, or security of third-party websites or services. When you leave our website, your browsing and interaction are governed by the third party’s own terms and privacy policy. Third parties may use their own cookies or similar technologies.
BrandLabel Systems does not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and believe a child has provided Personal Data to us, please contact us. If we become aware that we have collected Personal Data from a child under 13 without appropriate consent, we will take steps to remove that information.
The General Data Protection Regulation (GDPR) gives individuals in the European Economic Area rights over their Personal Data and requires personal data to be processed fairly, lawfully, transparently, for specific purposes, and no longer than necessary. BrandLabel Systems treats GDPR principles as a baseline standard. Personal data should be collected for clear purposes, used in ways people can reasonably expect, protected appropriately, and made available for access, correction, deletion, restriction, objection, or portability where required by applicable law.
This Privacy Policy is governed by the laws of Belgium, without regard to conflict of law rules, subject to any mandatory rights you may have under applicable local, national, European, or international law. Your use of the website may also be subject to other applicable local, national, or international laws.
By using the website, contacting us directly, or continuing to use the Service after this Privacy Policy is updated, you acknowledge that you have read this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the website or submit personal information through the Service. We may update this Privacy Policy when our Service, providers, legal obligations, or business structure change, and the latest version will be posted on this page with an updated date.
If you have questions about this Privacy Policy or wish to make a privacy request, contact us at contact@brandlabelagency.com or use the contact form and include “privacy request” in your message.